top of page

About Me

Designer, Data Analyst & Business Strategist


As a product designer with business analytics experience i am equipped to support the creative and analytical sides of product development. Understanding of data analysis and visualization enables me to map processes, identify patterns and trends, and build machine learning models to generate insights to create business strategies. Additionally, with my core expertise in design functions allow me to integrate data insights within design processes across user research, prototyping, and user testing to create intuitive and engaging experiences that drive business results.

Overall, I am passionate about using my skills as a Product Designer and Business Analyst to help organizations create products that are not only beautiful and easy to use but also profitable and aligned with their strategic goals.

my portfolio photo.jpg
About Me

Skills

Industrial Design (ID) | User Experience & Service Design (UI/UX) | Machine Learning & Data Visualization | Digital Marketing 

Design & Marketing: Industrial design, UI/UX design, Graphic design & branding, 3D modeling & visualization, ethnography, user research, wireframing, building Information Architectures, developing design systems, digital marketing, and prototyping (physical and digital)

Analytical: Machine Learning, Database Management, Data Analytics, Data visualization, Business Intelligence & Data Mining, Marketing Analytics, Search Engine Optimization (SEO), IBM SPSS Modelling, and Google Analytics

Software: Figma, Sketch-Up, InVision, Marvelous Designer, 3DS Max, Rhino, Solidworks, Blender, Keyshot, MySQL, Python, Salesforce, R, Unity, Adobe Suite, HTML, CSS, JavaScript, Tableau, Power BI, Miro

Skills

What I can bring to your team?

Leadership

Experience of mentoring and training various level of professional and driving projects of varying complexities

Versatility

Experience of working in different roles and undertaking various multifunctional responsibilities for executing a project

Business Aptitude

Experience of working in varying organization sizes and articulating design strategies that align to business requirements

Work Experience

Jan 2024 - Present

June 2023 - Aug 2023

FedEx Services

World Technology Center (WTC)

Collierville, TN

Business Systems Analyst & Design Strategist - Customer Experience

Strategy & Analytics Intern - Customer Experience 

- Leading UI/UX design and development of FedEx Support Hub project in Salesforce for global expansion and coordinating with vendors for successful implementation. Supporting development for QA & UAT Testing.

- Training team members, organizing stakeholders for projects and assisting project managers for PI planning

- Designing platform for Apps and Power BI reports for workforce operations (internal and B2B stakeholders) and assist with development in .NET with Bootstrap framework.

- Perform qualitative and quantitative analysis and transform datasets into compelling visuals. Build interactive UX-driven dashboards with Power BI and Figma. 

- Created design system for Power BI development and set up design process and guidelines for data visualization and trained analyst for implementing UX design practices in Power BI

- Assisted in ideation, user research, design, and development of crucial Business Intelligence (BI) projects to develop reports that will be used for providing strategic insights to leadership for decision making

Dec 2020 - Nov 2021

NonZero Design LLP

Remote, India

UI/UX Designer

-Led design projects in Agile methodology with cross-functional groups like developers, project managers, and business analysts to deliver complete solution that are oriented towards business goals

-Developed and maintained detailed user-interface patterns, design systems, and specifications while working closely with developers to see the design through to deployment

- Supported clients in establishing design process, aligning business objectives and developing strategies for driving growth and profit

- Designed information architecture, mobile & web screens and Figma mockups for various client projects

- Supported clients for usability testing and coordinated with vendors for front-end implementation

-Created wireframes, user stories, user journeys, mockups, and prototypes optimized for various devices and interfaces and researched UX trends, competitors, markets, and technology trends. Organized research for projects and created presentations. Worked directly with clients to develop digital strategies

Sep 2019 - Nov 2019

Aufeer Design 

Mlada Boleslav, Czech Republic

Junior Product Designer (Internship)

-Designed graphics and logos for exteriors parts of the car 

-Researched on market trends, benchmarks, user study, and competitors 

-Created automotive interior and exterior 2D sketches 

-Created 3D models and product renderings 

-Designed UI elements for interior and exterior parts of car

Sep 2016 - Apr 2017

Wildcraft India

Bengaluru, India

Product Designer (Gear & Footwear)

-Led footwear design and development and setup design process and strategies for creating in-house designs.

-Assisted in project management-set up project goals, milestones, deliverables, and resolve challenges. Performed market research and detailed user studies

-Created footwear and backpack 2D designs sketches and 3D models

-Developed technical dockets, and material dockets required by product development center. Coordinated with factories for the production. 

Sep 2015 - Dec 2015

Future Factory LLP

Mumbai, India

Product Design Intern (Internship)

-Created 2D design sketches for Industrial products (water purifiers, air purifiers, lockers, etc.) 

-Assisted in user research and market study 

-Collaborated with engineers for manufacturing sheet metal products based on designs

-Created 3D models for manufacturing (Solidworks)

Additional Work Experience

Feb 2022 - May 2023

Sept 2023 - Dec 2023

University of Massachusetts Lowell

Lowell, MA

Graduate Assistant - Manning School of Business

Created illustrations for research projects, assisted in data collection, and performed structured and qualitative analyses for research papers. Researched materials for coursework and assisted with grading and course planning

Jan 2023 - Aug 2023

University of Massachusetts Lowell

Lowell, MA

Resident Advisor - Residence Life Department

Acted as a student mentor and peer advisor for on-campus residents. Engaged in supporting students through community builder activities and academic guidance, and additionally performed office duties for the efficient functioning of the ResLife department

Work Experience

Education

2022-2023

Master of Science in Business Analytics

Specialization: Marketing Analytics

University of Massachusetts

Lowell,MA (USA)

2017-2019

Master of Design

Specialization: Smart Cities Design

Strate Ecole De Design

Paris, France

2012-2015

Undergraduate degree in Industrial Design (Specialization: Product Design)

Credits transferred to Strate Ecole De Design for an integrated masters program

ISD Rubika

Pune, India

Education
bottom of page