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Blunt News App is a news application designed for millennials to experience news in an unique way. The application focuses on fast news highlights in form of stories to keep users engrossed in exploring the world the journalism.
Year
2021
Time
4 Week
Category
UX/UI Design
Type
Client Project
Industry
Journalism
The Challenge
The digital tools are shaping human behavior and the way information and news is consumed, therefore it is getting very challenging for news channels to grab the distracted attention of the youth. Also, there is a high demand for unconventional news within the youths which ranges beyond our everyday contextual events and politics. The discussions include topics that are bizarre yet relevant and therefore most news brands are adapting their tools to deliver the best experience that caters to youth in the way they like.
For this project, the client (Blunt News) requested us to create a news application that has engaging interactions like a social media application, to deliver news in form of quick stories on unconventional topics. It was important to avoid making old traditional digital news interfaces that have long articles and very time consuming to explore.
Our User Target
"The Millenials"
As mentioned by the client (Blunt news) the target audience for this application were millennials, especially the youth in age group of 25-35 years. Due to time contraint we did a shallow research, focusing social media apps interactions, competitor analysis and benchmarking.
Information Architecture
This phase involved building the UX of the application and selecting various levels of enagaging features required for the app based on their priority.
Wireframes
I worked on making high-fidelity wireframes in order to get same extra time for UI design. The idea was to create detailed wireframes so that it is easy for the client to understand and take a decision on the screens accordingly.
PERSONALIZED HOME FEED
The Home Screen was designed to be like a personalized news feed. Users get to choose the desired categories of news while setting up the app, so that the home screen gets personalised with respective articles from the selected categories.
INSTANT
NEWS STORIES
The app is designed to display news as stories for quick reads. This feature was particularly inspired from instagram and snapchat's story feature, which lets user read and swipe news. If an user is interested in a particular article he can simply swipe up and read the article.
DETAILED
NEWS ARTICLES
This feature is designed to display complete news article and can be reached when the user swipes up on a news story to read it in detail.
EXPLORE YOUR
FAVOURITE ARTICLES
This screen displays all the other categories that are not displayed on the home feed. The user can vertically scroll the categories and within each category, they can scroll horizontally to explore the articles and select any one for a quick read.
SELECT YOUR
FAVOURATE CATEGORIES
This is the categories drop down menu of the app which lets the user select and deselect categories as per their preferences, only the selected categories are priortised for the users and the articles in those categories are made available to the users.
DEDICATED NEWS FEED
This screen is a dedicated news section in the app, which display all the bizzare news and facts. This screen has trending articles from the user preferred categories.
SHOPPING
BLOGS & ARTICLES
The app has a exclusive shop section which displays all the shopping related blogs and articles. This section allows users to stay updated with non conventional articles on shopping and indegenious blogs and upcoming brand content.
The copyright of this project are with Nonzero Design LLP, Dots.Per.inch & Blunt. This page purely illustrates the work I have done as a designer when employed with NonZero Design LLP. The content are posted with due permissions of the legal owners of the copyright holders.